What Patients Want
Your next patient is Googling you right now. They’re also checking ChatGPT, their insurance portal, and three other sites. They’ll try to book tonight after dinner. And if anything feels off — wrong hours, outdated info, too much friction — they’re gone. You’ll never know they were there.
Patients research you before you know they exist
They’re checking Google, ChatGPT, insurance portals, and your website—looking for one inconsistency that gives them permission to move on.
When patients are ready, they're ready now
Patients try to book in short, unpredictable bursts—and any barrier in that moment sends them elsewhere. They don’t reschedule. They disappear.
The provider who gets them, keeps them
Patients shop hard upfront. But once they find someone who feels right, they stay—because switching doctors is exhausting and deeply personal.
Why this matters
The patients you’re not reaching aren’t unreachable.
They’re just choosing someone else.
This report shows you why — and what to do about it.